Industry: Tourism
Field of Activity: Destination Management
Application Area: Image archiving and search for print, website, and social media
As Haßberge Tourismus e.V., we are responsible for the tourism development and promotion of the Haßberge vacation region in Bavaria, Germany. We design and coordinate a wide range of offerings – from hiking and culinary experiences to public transport-based tours – and showcase them across all channels: print, website, and social media. Visual content plays a central role in communication with our audience.
Initial Situation: An Unstructured Image Archive
Over the years, our image archive had grown significantly – but without any consistent structure or system. For new team members, gaining an overview of visual assets was extremely time-consuming. Staff changes and temporary replacements frequently caused delays in editorial processes, as experienced colleagues had to step in to locate the right images – it was an inefficient and frustrating situation.
The Solution: Excire Foto Office Edition
With the implementation of Excire Foto Office Edition , we were able to efficiently reorganize our image archive – without the complexity of a full DAM solution. Our main use case is straightforward: finding the right image. With Excire a text prompt is all it takes – the AI-powered search function instantly delivers relevant results, whether for social media, a print campaign, or a new tourism route.
Typical use cases include:
- Searching images of specific subjects (e.g., train photos for a public transport-related campaign)
- Creating thematic collections for editorial work
- Tagging new images with internal keywords and copyright information
Excire automatically synchronizes with our image archive stored on our server. New images are analyzed and immediately available for search. The interface is so intuitive that even new team members can start using it productively on their first day – no lengthy training required.
Why We Chose Excire
- Significant time savings when searching for images and onboarding new staff
- Seamless integration into our existing workflows
- On-premise solution – ideal for our secure internal server infrastructure
- User-friendly interface,easy to understand and operate
We discovered Excire through a YouTube review – and were immediately convinced by its practical, real-world benefits. Even those unfamiliar with our archive can now work independently from day one.
Setup and Team Use
Installation was smooth and straightforward. Minor questions were quickly answered by the Excire support team. Thanks to the intuitive interface, the system was ready to use in no time. Within our seven-person team, everything runs flawlessly – collections, tags, and favorites are maintained collaboratively.
Although we don’t use the role and permission system frequently due to our small team size, assigning roles has always worked easily when needed.
Our Results
- Consolidation of our image archive
- Increased efficiency in editorial workflows
- Avoidance of redundant storage
- Quick access to original files via folder links
- Creative value: The AI search often surfaces better images than we initially had in mind
Quote
“Whether it’s a photo of a hotel shower, a close-up of a local delicacy, or a drone shot of a castle at sunset – tourism marketing is driven by images. Excire Foto helps us stay organized and find the right visuals for print, online, or social media with impressive speed and ease. Thanks to the wide range of search options, we often discover even better images than we originally thought of. Excire Foto simply brings out the best in our archive – quickly and effectively.”
(Christof Dilzer, Haßberge Tourismus)
